Icelandair has today launched a new global campaign – Easy To Stop, Hard To Leave – in partnership with Pablo London. The campaign, featuring some of the best of Icelandic sights, … read morehas been launched to promote Icelandair’s unique stopover booking option. The tongue-in-cheek Easy to stop, hard to leave campaign shows the boarding call for Oliver - a connecting passenger who has gone AWOL on his majestic stopover in Iceland. Directed by Sam Hibbard through Somesuch, the spot shows an eclectic mix of Icelandic locals across a variety of stunning Icelandic scenery, all looking for Oliver in a bid to get him on the plane. All of this is to demonstrate just how difficult it is to leave the incredible country of Iceland once you stopover.
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