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Top 6: April 5th 2023
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Belong: ThummitTop 6: April 5th 2023
Belong is inviting Australians to ‘scroll good’ on its carbon neutral mobile and internet plans in the latest brand campaign, via Howatson+Company. The spot, titled ‘Thummit’, follows the story of a human thumb taking on the elements as it climbs Mt. Everest. It’s directed by Peter Martin of Hooves with VFX by Heckler. Thummie battles blizzards, is confronted by vultures and even comes thumb to face with a Nepalese mountain yak ontheir journey to the summit. All to show that the average Australian scrolls the height of Mt. Everest – 8,849m – on their phones every month. And that every scroll ultimately contributes towards more energy consumption and higher carbon emissions.
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