Embed Video
Top 6: April 5th 2023
Belong is inviting Australians to ‘scroll good’ on its carbon neutral mobile and internet plans in the latest brand campaign, via Howatson+Company. The spot, titled ‘Thummit’,
… read morefollows the story of a human thumb taking on the elements as it climbs Mt. Everest. It’s directed by Peter Martin of Hooves with VFX by Heckler. Thummie battles blizzards, is confronted by vultures and even comes thumb to face with a Nepalese mountain yak ontheir journey to the summit. All to show that the average Australian scrolls the height of Mt. Everest – 8,849m – on their phones every month. And that every scroll ultimately contributes towards more energy consumption and higher carbon emissions.
read less...
Credits
Other credits
Client
Senior Marketing Specialist at Belong: Abbey J Hindle
Head of Product and Marketing at Belong: Aaliah Eggins-Bryson
Chief Executive Officer at Belong: Jana Kotatko
Agency
Founder/CEO: Chris Howatson
Head of Media: Sasha Smith
Head of Production: Holly Alexander
Client Partner: Ollie Wearne
Senior Account Director: Angela Lethbridge
Senior Account Manager: Maddy Philips
Design Director: Ellena Mills
Junior Designer: Eleanor Donley
Finished Artist: Simon Merrifield
Media Strategy, Investment Director at Howatson+Company: Jamie Nelson
Media Implementation: OMD
Media Implementation, Business Director at OMD: Frances Meadows
Media Implementation, Account Director at OMD: Annabel Williams
Media Implementation, Account Executive at OMD: Richard Atkins
Media Implementation, Account Manager at OMD: Isabella Jordan
PR Agency: SHAPER x CLEMS
Prod Company
Head of Post-Production: Amy Jarman
Post-Production Company: Heckler
Music & Sound: Smith & Western
Voiceover Artist: Lee Perry