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Meijer: You Better Not Pout
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Midwestern retail chain Meijer launched its latest holiday commercial, You Better Not Pout', on Black Friday, 27th November, which chronicles a family’s attempt to celebrate a Covid-impacted Christmas. The work was created by Chicago-based independent advertising agency The Distillery Project (TDP) and doesn’t feature any imagery of stores or merchandise. Instead, the focus is on one family as they decorate their tree and enjoy the simple pleasures of their normal holiday traditions as best they can, in the current environment. It’s a familiar scene with warm lighting, festive music, and a sulky teenaged daughter very short on holiday spirit.
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