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Meijer: Perfect Thanksgiving
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Full-service ad agency The Distillery Project (TDP) has created a Thanksgiving brand campaign for retailer Meijer that hits just the right notes for the almost-post-Covid crowd. 'Perfect Thanksgiving' runs on network and cable TV throughout the Midwest beginning this week. Meijer asked the agency to imbue its seasonal creative with fresh insights since Americans' holiday plans are expected to be radically different for 2021. The 60-second spot opens with individuals looking into the camera and saying what they’re grateful for. The twist: It’s not their loved ones or their health—it’s cynical-sounding stuff like being stuck in holiday traffic and ‘getting’ to prep a mountain of toasted breadcrumbs for the stuffing. The camera pulls back to show their predicaments. Several people at the holiday table give thanks for cringeworthy, yet relatable, holiday horrors.
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