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Top 6: December 16th 2020
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Amart: Free FallTop 6: December 16th 2020
Amart is well known for it’s low prices, but its reputation for quality and style is, in many ways, under-valued. The furniture stores new brand platform ‘It Just Makes Sense’ looks to redress the balance by dramatizing Amart’s amazing quality. To launch this Long Idea, BMF has taken Amart’s number one proof point and competitive point of difference, the all-inclusive warranty, and carried out an unconventional torture test to prove it.
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