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OnePlus: Never Settle
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OnePlus, a global technology brand, has launched a new brand campaign in the Benelux. In a series of films and social media content, starring professional skateboarders Roos Zwetsloot (20), Keet Oldenbeuving (16) and Lore Bruggeman (18), the brand aims to convey the ‘Never Settle’ philosophy behind its products via the art of skateboarding. Created in collaboration with FCB Amsterdam and House of Sports, the film portrays the emotions of professional skateboarders evoked from falling and getting back up while always pursuing improvements on their journey to Tokyo. The campaign signals OnePlus’ ambition to build a connection within the skateboarding community and use the activities to position itself as a brand that never settles.
Concept: Michael Kouwenhoven, Dimitri Hubregtse, Viet Ta Trong Digital Planner: Bram Draaijer Related
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