In a move designed to celebrate the unseen contributions of female coders, Girls Who Code is launching 'Missing Code', a digital campaign that illustrates how broken the internet … read morewould be, if not for the work done by women. The campaign was made possible by the generous support of Lyda Hill Philanthropies' 'IF/THEN' initiative and created in partnership with a women-led team at independent agency, Mojo Supermarket. In 2020, women made up just 26% of computing jobs. The new campaign is designed to highlight the contributions of women in tech and shift perceptions of what a programmer looks like, while also drawing attention to the gender gap. 'Missing Code' kicks off today for Computer Science Education Week, and will run throughout the week on Girls Who Code social media channels and website. The campaign kicks off with a one-minute film, featuring a young woman navigating a broken, glitchy internet - realising what the world would be like if girls didn’t code. The film includes a cameo by singer-songwriter-actor-gamer mxmtoon. To bring its creative vision to life, Mojo Supermarket brought in award-winning director / writer, Sonejuhi Sinha, and her team from division7 that includes its animation partners, the shy kids, pioneers in screen-photography. Mojo chose Sonejuhi knowing she could plus-up the script and string together interesting animation and treatment.
read less...
