Illinois Lottery: Claude

A new campaign for the Illinois Lottery from its agency O’Keefe Reinhard & Paul, stars a charming but somewhat flawed hamster who playfully demonstrates the real joy in gifting the Lottery’s holiday instant tickets. When not in his cage, Claude the Hamster exercises his love of scratching, leaving his scratch marks on all surfaces of the tiny apartment he shares with a young couple. While it appears this activity might be his undoing, it turns out to be acknowledged with his own perfect holiday gift an instant ticket from the Illinois Lottery. In addition to television and online videos, Claude shows his talon-talents in an interactive online website Watch Claude. The website that enables fans to see Claude in his habitat via three different camera angles and to choose from a variety of items cheese puffs, lottery tickets, a replica of the Chicago bean and more – and watch Claude play.