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Coors Light and DDB Chicago are creating a new holiday tradition for adults in the brand’s 2020 holiday campaign, 'Holiday Beerman.' The Beerman will bring cheer to the season with cold beer and 80's rock classics. This year’s holiday season will be even more stressful than usual, and Coors Light is here to remind adults that they deserve a fun holiday, too. DDB Chicago worked closely with Legacy Effects, the practical effects developers behind The Mandalorian's Baby Yoda and Groot from Guardians of the Galaxy, to develop The Beerman. A character who comes to life after all the humans have gone to bed, The Beerman cracks open a beer and puts on a show that transforms Boston’s classic bar anthem "More Than a Feeling" into this year's hottest Christmas song.
Other credits
Client
Molson Coors – Coors Light
Chief Marketing Officer: Michelle St. Jacques
VP, Marketing, Coors Family of Brands: Marcelo Pascoa
Marketing Director, Coors Light: Chris Steele
Sr. Marketing Manager, Coors Light: Liz Cramton
Associate Marketing Manager, Coors Light: Stephanie Donelson
Agency
DDB Chicago
Chief Creative Officer, DDB Worldwide: Ari Weiss
Chief Creative Officer, North America: Britt Nolan
Executive Creative Director: Colin Selikow
Creative Director: Alan Shen
Creative Director: Chris Walker
Associate Creative Director: Sandra Jurado
Director of Music: Alec Stern
Sr. Copywriter: Amy Finn-Welch
Chief Production Officer: Diane Jackson
SVP, Executive Producer: Matt Blitz
Sr. Producer: Adam Battista
SVP, Group Account Director: Kiska Howell
Account Supervisor: Kyle Piazza
Account Manager: Raneen Onallah
Production Business Manager: Jillian English
Production
Arts & Sciences
Director: Mike Warzin
Executive Producer: Mal Ward
Producer: Kristin Porter
DP: Sean Porter
Editorial
WORK EDITORIAL
Editor: Neil Smith
Executive Producer: Marlo Baird
Assistant Editor: Josh Sasson
Producer: Brian Scharwath
VFX House
PARLIAMENT
Character Development
LEGACY EFFECTS
Color
STUDIO A52 COLOR
Colorist: Daniel De Vue
Color Assist: Corey Martinez, Dylan Bursick
Producer: Jenny Peterson
Executive Producer: Thatcher Peterson
Licensed/Composed Music
WALKER
Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Producer: Danielle Soury
PR Agency
ICF Next
Media Agency
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