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Coors Light: Beerman
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Coors Light and DDB Chicago are creating a new holiday tradition for adults in the brand’s 2020 holiday campaign, ‘Holiday Beerman.’ The Beerman will bring cheer to the season with cold beer and 80’s rock classics. This year’s holiday season will be even more stressful than usual, and Coors Light is here to remind adults that they deserve a fun holiday, too. DDB Chicago worked closely with Legacy Effects, the practical effects developers behind The Mandalorian’s Baby Yoda and Groot from Guardians of the Galaxy, to develop The Beerman. A character who comes to life after all the humans have gone to bed, The Beerman cracks open a beer and puts on a show that transforms Boston’s classic bar anthem ‘More Than a Feeling’ into this year’s hottest Christmas song.
Director of Music: Alec Stern Related |
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