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Top 6: December 23rd 2020
Outdoor
McDonald's: Reflections - Fries
Top 6: December 23rd 2020
It’s dark and you’re out on the town. You probably don’t need much encouragement to scoff down a burger and fries. An outdoor campaign using reflections of night lights on city streets provided just enough suggestion to point people in the direction of what they really needed.
Launched to coincide with the end of year party season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries, and is running during evenings throughout inner city locations.
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