Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. … read moreTo answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge. The team designed this unique beef fridge with the same features and technology of a modern car door. The fridge can only be opened with car keys - the fridge detects the frequency sent by the car keys and automatically unlocks. The Driver's Fridges were taken to prime locations around Singapore like Orchard Road and Clarke Quay. Doing this ensured that only drivers were allowed to knock back a cold one with the new Heineken 0.0 – guilt-free. The Heineken 0.0 is made from water, malted barley, hop extract, and yeast along with a natural flavour; ensuring the same fruity notes of a regular can of Heineken, but with a soft malty body with half the calories.
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