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Top 6: December 23rd 2020
Interactive

SimpliSafe: Social Distancing Sweater

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Top 6: December 23rd 2020
SimpliSafe, maker of award-winning home security systems, has today launched the SimpliSafe Social Distancing Sweater, a tongue-in-cheek take on the holiday sweater designed with this year’s challenges in mind. The tech-enabled sweater, which features integrated motion sensors that sound a SimpliSafe siren whenever someone gets within six feet, is a cheeky way for people to spread holiday cheer, while kindly letting others know they've come too close. While the tech-enabled Social Distancing Sweater is a prototype, SimpliSafe will be giving away a limited quantity of sweater replicas that feature the same unofficial six-foot measuring markers, but without the electronics and sensors on the website. The microsite will also feature DIY tech-install instructions, so that experienced electronics tinkers can techify their own festive apparel. Knowing the pandemic has led to more widespread housing insecurity than ever before, 100% of proceeds will directly benefit the national nonprofit organisation, NeighborWorks America. More specifically, the proceeds will go towards the Rental Resilience Fund, which helps keep individuals and families economically impacted by Covid-19 housed through the pandemic.
Credits Other credits

Head of Strategy: Ellie Gogan-Tilstone

Junior Planner: Anna McKendry

Executive Director of Integrated Production, US: Lisa Setten

Executive Producer, Digital: Courtney Coyne

Experience Designer: Caroline Cass

Director of Technology: Dave Lee

Account Director: Lauren Brennan

Account Director: Claire Putzeys

Senior Account Executive: Andrew Talbot

Creative Technology: Deeplocal

Promotional Vendor: Promosis

Founding Partner: Peter Barnet

Co-Founder: Harry Janock

Lead Customer Satisfaction Specialist: Margaret Hollister

Lead Promotion Logistics Specialist: Tom Paschetto

Lead Software Engineer: Kramer Huculak

Client

Chief Commercial Officer: Don LeBlanc

SVP, Marketing: Kara Howard

Creative Director: Wade Devers

Director of Communications: Amy Nagy

Associate Director, Social Strategy: Morgan Howell

Senior Public Relations Manager: Sammy Brodsky

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