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Top 6: December 23rd 2020
Interactive
New Holland Brewing Company / Dragon's Milk: Raid the Dragon's HoardTop 6: December 23rd 2020
Seattle agency DNA was sent on a heroic quest on behalf of Dragon’s Milk Bourbon Barrel-Aged Stout to find a way to awaken the dragon fire within the brand’s most fervent fans. The agency was awarded this treasured assignment from New Holland Brewing Company, after besting several other agencies in a joust to the end. Six weeks later, Raid The Dragon's Hoard was born, a retro-inspired online adventure game created by DNA, with a built-in sweepstakes that rewards players with real treasure including a life-sized throne made from bourbon barrels and the highly sought after holy grail for gamers, a new PS5. Over two days, 19th - 20th December, players can enter the Castle and navigate through caverns and caves, facing off against goblins, alchemists and other tricky foes. Once they master the maze, they meet their final foe, the Dragon. Their fate (and potential for prizes) depends on the time-tested roll of the D-20 die.
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