Print ad: ŠKODA: ŠKODA Festive Joy Ride

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ŠKODA Global wanted to mark Christmas with an image that would encapsulate joy and raise a smile after a difficult yearWe felt that when it comes to cars, nothing says 'joy' like a dog sticking its head out of a car window.
It's an iconic visual associated with the joy of car rides. So we decided to take that image and update it for Christmas - with a reindeer.We could over-rationalise the idea by saying that a reindeer in the backseat emphasises the spaciousness of a ŠKODA. Or go on about how a ŠKODA is clearly more comfortable, smoother vehicle than Santa's Sleigh. But really, who doesn't want to see a reindeer with its head out a car window?!

Even describing the image gave us joy - so we were delighted to have been able to craft it and bring it to life for ŠKODA to share this Christmas.