Top 6: January 13th 2021
Direct Marketing
Movistar & DogPack Foundation: DogPacks, stickers you can adoptTop 6: January 13th 2021
Every day millions of stickers of cats and dogs are shared on Whatsapp (the third most used social network in the world) while hundreds of them are waiting in shelters to be adopted. To raise awareness about abandoned pets, DOG PACK Foundation created with the support of Movistar and VMLY&R: DOGPACKS, the first WhatsApp stickers with dogs and cats that can be adopted. We added the name of the pets and a contact number on the metadata of each sticker, so every time people wanted to share them they could find they also could adopt them.
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