Outdoor ad: Puerto Rican Down Syndrome Foundation: The Happiest News Report

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Top 6: January 13th 2021

In the scenario we have experienced, the end of the year report of the news was loaded with negative and discouraging information. But Sajo // McCann Puerto Rico wanted to give another point of view at the end of 2020 and the beginning of 2021. Thus, in alliance with the Puerto Rican Down Syndrome Foundation, they developed the “The happiest news report” campaign, recruiting those who in the opinion of the agency are the most optimistic people in the world: the young people supported by this institution. This group created and starred in a news program that in different formats addressed news about education, pets, marriages and births; and that was presented in the country through non-traditional actions, social networks, magazines, billboards and television since December 31.