Michelob Ultra: Grand Entrances

Wieden+Kennedy has unveiled Michelob ULTRA's new :15 commercial titled "Grand Entrances," which features Miami Heat star Jimmy Butler's various gameday fashions as he enters the arena. Gameday fashion is a huge part of the NBA's rich culture, which ULTRA intends to celebrate throughout the 20-21 season. This season, the brand’s ambition is to focus on celebrating the joy and passions of players off the court, related to everything from fashion to music and beyond. More to come on that in the new year.