Michelob Ultra: Happy

The :60 spot, “Happy,” enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy. “Happy” represents the newest ad in Michelob ULTRA’s brand campaign, “It’s Only Worth It If You Enjoy It,” celebrating the important role enjoyment plays in the journey to success. Wieden + Kennedy New York is the creative agency for “Happy” and this year marks Michelob ULTRA’s sixth consecutive Super Bowl appearance.