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Michelob Ultra: The Race to Equality
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International production company HB Films is proud to announce the release of The Story of Kathrine Switzer, a new film for Michelob Ultra, directed by Matt Hoffman. The film - launched in partnership with the Women’s Sports Foundation, a not-for-profit devoted to promoting access to athletic programs for women - honours the first woman to run the Boston Marathon in 1967, and details how one woman’s courage ignited a movement that changed the world. When Kathrine Switzer entered to run the Boston Marathon in 1967, she didn’t specify her gender, knowing full well the race had been a men's-only event since its inception 70 years earlier. When a marathon organiser spotted her in the field of runners, he became so enraged at the sight of a woman running the race that he physically attacked Kathrine mid-course, and tried to strip her of her race bib. When a race photographer caught that indelible moment on film–the man’s belligerence, Kathrine’s courage and determination–the photographer’s lens exposed an entire system of oppression, exclusion, and sexism that forever upended the balance of power men held over the sport with a single image. In The Story of Kathrine Switzer, Hoffman recreates that indelible moment for us in ultra-slow-motion, dialling in on a turning point in our history to the millisecond it occurred, and breathing life into the grainy black and white still image that ignited a movement with three dimensional motion and hypercolour. Hoffman’s camera tracks every individual element, converging in precise concert for the photographer to click their shutter, and coming away with an image the world needed, as if the universe was conspiring to make it so.
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