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L'Oreal / Bruno Aveillan: Lash Paradise


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McCANN Paris has released a new version of the campaign Lash Paradise for L'Oreal Paris and its flagship product, Lash Paradise, which have seen sees its composition evolve with an oil-enriched skincare formula that is suitable even for sensitive eyes and the promise of maximized sensorially, thanks to a tenfold increase in application pleasure. Through this new long version of the film shot by by Bruno Aveillan, we see a poetic Paris, evolving under a magnificent pink sky to talk about its Paradise range, which includes Lash Paradise and Skin Paradise. And if a fantastic tone can be imparted to this film, it is also thanks to a bit of magic provided by this Mascara which gives instantly volume to the lashes and that is done in one go.
Credits Other credits

President McCann Paris: Charlotte FRANCERIES

Head of production: Thibault BLACQUE BELAIR

Head of Post-Production: Julien GENCE

Post Production: Sabrina BRANCO

Post-production sound: Marie PROUVE

Art buyer / Print producer: Jean ROBERT

Business Director: Margot WARNESSON

Account Executive: Zoe BOTTE

Chief OP: Stuart DRYBURGH

Photographer prints: Valentin FOUGERAY

Makeup: Val GARLAND & Ismael B

Hairstyle: Stéphane LANCIEN

Design: Barbara BAUMEL

Head of Decoration: Joseph BENNETT

Post-production // FIX & QUAD

Sound Post-Production: Captain Plouf

Music: Original Composition

Title: Lash Paradise 2020

Writers: Pauline LOPEZ DE AYORA & Nicolas MANTOUX

Composers: Nicolas MANTOUX & Pauline LOPEZ DE AYORA

Publisher: Captain Plouf

Voice-over: Audrey PLESSAS

L'Oréal Paris:

Chief Executive Officer of L'Oréal Paris (President): Delphine Viguier-Hovasse

Global Marketing Director: Zak YOPP

Director Brand Experience Global: Emilie LOR

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