Netflix: The Midnight Sky

UNIT9 and Netflix have launched an AR social hologram and digital microsite inspired by the upcoming George Clooney movie 'The Midnight Sky' to send hologram video messages to friends and family for the holidays. The site allows fans to record and share personal video messages with loved ones through augmented reality holograms. Available on 'The Midnight Sky' website, the tool is powered by 8th Wall AR technology, and it’s the first time this tech has been used to deliver messages like this. Once recorded, a filter is applied to the videos to make them 3D, curved holograms that recipients can play on any flat surface in their home. There’s also a George Clooney hologram, also viewable on Twitter. With most people separated from loved ones for the holidays, this is a fun way to still feel an emotional, personal connection while staying apart. This is the first time 8th Wall technology has been used to deliver messages in this way. The microsite opens with a welcome message from George Clooney, giving visitors the opportunity to place his hologram in their own environments, and fans of the film are encouraged to share hologram messages on social media. 'The Midnight Sky', which recently premiered on Netflix, is directed by and stars George Clooney, as well as Felicity Jones, David Oyelowo, Tiffany Boone, Demián Bichir and Kyle Chandler, and introduces newcomer Caoilinn Springall. George and his longtime partner Grant Heslov produce, as well as Keith Redmon, Bard Dorros and Cliff Roberts.