Gjensidige Insurance: Good Morning Back Pain

In this humorous campaign we tap into the insight, that most people “twist the truth” a little bit when they make an insurance claim, which is unnecessary and sometimes even makes things worse.We see three films, that somehow relates to specific products from the insurance company behind.These untraditional ads all use a dry humorous almost dead pan storytelling, with a very aesthetic visual language, to make them stand out as much as possible