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AT&T, with help from LeBron James, is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope. The new creative features people from all walks of life coming together singing the 1969 hit 'Put a Little Love in Your Heart', including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James. The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant. The work was created with creative agency partner BBDO LA and directed by The Corner Shop’s Peter Thwaites.
Credits
Other credits
President BBDO LA & Global Client Lead: Rachel Nairn
Managing Director: Julien Lemoine
AT&T Account Lead: Stacia Parseghian
Senior Director: Laura Perrizo
Account Director: Guilherme Pimentel
Account Supervisor: Claire Sommer
Account Executive: Troy Hudson
Assistant Account Executive: Bobby Walker
Chief Strategy Officer: Crystal Rix
Head of Strategy: Tim Millar
Communications Planning Director: Mac Russell
Planning Director: Reza Rostampisheh
Brand Planner: Madeleine Reeves
Project Manager: Cornelia Berg
Editor: Ryan Bouman
Client Partner: Heather Livengood
Account Director: Austin Tatum
Program Director: Laurie Ma
Project Manager: Melissa Cavaliere
AGENCY: HEARTS & SCIENCE
Managing Executive Director: Mike Venables
Executive Director, AT&T Consumer Media: Shanae Johnson
Executive Director, Digital Strategy: Theresa Fromm
Senior Directors, Strategy: Christiana Messina and Brian Diamond
Director, Strategy: Alex Ornstein
Associate Director, Strategy: Brook Hauge
Editorial: WORK Editorial
EP: Marlo Baird
Post Producer: Brian Scharwath and Paloma Wodehouse
Editor: Neil Smith and Leah Turner
AE: Oliver Hecks and Will Nguyen
VFX: Preymaker | Creative + Technology
Makers: Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber
Arrangement: Walker Music
Executive Producer: Sara Matarazzo, Stephanie Pigott
Producer: Danielle Soury
CLIENT: AT&T
SVP, Advertising and Marketing Communication: Valarie Vargas
VP, Advertising and Social Media: Marc Burns
Director, Advertising: Dave Brown
Sr. Manager, Advertising: Stephanie Mejia
AVP, Digital Strategy and Performance: Melissa Smith
Director, Performance Advertising: Jillian Ramirez
Sr. Performance Marketing Manager: Kaeleigh Morrison
Director, Diversity Advertising: Mariel Llenza
AVP, Media Strategy, Global Marketing Organisation: Sabina Ahmed
Director, Media Strategy, Global Marketing Organisation: Scott Klatskin
Sr. Manager, Media Strategy, Global Marketing Organisation: Esther Rim
