Matt MacDonald

Matt MacDonald is a global creative leader with over twenty years experience on some of the worlds biggest consumer, retail and technology brands. He's written award-winning campaigns for brands like AT&T, DirecTV, Meta Reality Labs, Macy's, JetBlue, Smirnoff and Ford, created reality shows for TLC and MTV, an animated prime-time Christmas special for CBS, documentaries for the film festival circuit and one open-source grade school musical.

In 2014, BBDO tapped Matt to lead creative on AT&T, their largest account in America, managing integrated, cross-agency teams in New York, Los Angeles, and Dallas. In 2016, Matt led the creative charge for Omnicom's win of AT&T's $2 billion combined media and creative business — a two-month race to not just deliver new ideas, but also a re-invented agency model where creative, media, and data join forces for better, sharper, more innovative work.

In April, 2022, Matt was elevated to Chief Creative Officer, New York—charged with modernizing and elevating The Work, The Work, The Work for a diverse set of clients including GE, FedEx, SAP, Mars, Bacardi, Wells Fargo, WhatsApp, Merck, Macys, ExxonMobil, NYU Langone among others.

Prior to BBDO, Matt was instrumental in the creative transformation of JWT New York, joining that agency as a copywriter in 2003, rising to Chief Creative Officer in 2012. Along the way, he helped lead that agency to its best award show performance in more than a decade.

Matt and his teams have earned awards from every leading creative and effectiveness competition in the industry, many times over. Highlights include Best of Show at AICP, the Addys, and the Mashable Awards, multiple Gold Lions from Cannes, one Emmy nomination, pencils from D&AD and the One Show, Grand Prixs from the Ciclope Festival and Internationalist Awards, the 2016 YouTube Ad of the Year, and the 2019 Tribeca Film Festival X Award.