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AT&T is launching a new advertising effort in support of its DIRECTV entertainment brand. The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DIRECTV. Multiple executions in the campaign focus on the advantages of switching to DIRECTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising debuts this week and will run through the end of the year. Agency: BBDO, New York.
Credits
Other credits
DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe
BUSINESS MANAGER: Meg Foley
EVP, MANAGING DIRECTOR: Doug Walker
EVP, MANAGING DIRECTOR: Rachel Nairn
SVP, SENIOR DIRECTOR: David McKenzie
ACCOUNT DIRECTOR: Patrick Jones
ACCOUNT EXECUTIVE: Alex Petosa
VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika
EVP, HEAD OF BRAND STRATEGY: Tim Millar
EVP, HEAD OF INTEGRATED PLANNING: Angela Jones
COMMUNICATIONS PLANNING DIRECTOR: Mac Russell
MEDIA AGENCY: Hearts & Science
PRESIDENT, HEARTS BBDO TEAM, AT&T: Ralph Pardo
HEARTS & SCIENCE, EXECUTIVE DIRECTOR: A.J. Storinge
HEARTS & SCIENCE, EXECUTIVE BUS. DIRECTOR: Tavo Castro
HEARTS & SCIENCE, SENIOR DIRECTOR: Ben Tiernan
HEARTS & SCIENCE, MEDIA DIRECTOR: Andres Torrente
HEARTS & SCIENCE, EXEC. DIRECTOR, INVESTMENT: Jon Kaiser
HEARTS & SCIENCE, SR. DIRECTOR, INVESTMENT: Larry Hunt
HEARTS & SCIENCE, ACCOUNT DIRECTOR, SPORTS: Melissa McDevitt
HEARTS & SCIENCE, DIRECTOR, SPORTS: Robert Rizzo
HEARTS & SCIENCE, EXEC. DIRECTOR, DIGITAL: Mike Venables
HEARTS & SCIENCE, SENIOR DIRECTOR, DIGITAL: Theresa Fromm
HEARTS & SCIENCE, DIRECTOR, DIGITAL: Matt Lamers
HEARTS & SCIENCE, ASSOC. DIRECTOR, DIGITAL: Gabie Carrafiello
LINE PRODUCER: Mala Vasan
PRODUCTION DESIGNER: Bruce McCloskey
PRODUCTION MANAGER: Peter Owen
PRODUCTION COORDINATOR: Ali Strobel
CASTING COMPANY: Elevator Casting
CASTING DIRECTOR: Edward Flores
EDITORIAL COMPANY: Cartel Edit
EDITOR: Andy McGraw
PRODUCER: Lauren Bleiweiss
VISUAL EFFECTS COMPANY: The Mill
PRODUCER: Hillary Thomas
SET SUPERVISOR/LEAD FLAME: Tim Rudgard
COLOR COMPANY: The Mill
COLORIST: Adam Scott
PRODUCER: Liza Kerlin
MUSIC COMPANY: Beacon Street
EXECUTIVE PRODUCER/CREATIVE DIRECTOR: Andrew Feltenstein
PRODUCER: Leslie DiLullo
SOUND DESIGN & MIX: Lime Studios
ENGINEER: Rohan
