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AT&T: The Wait


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This Veteran’s Day, AT&T has partnered with BBDO to create an out-of-home activation. AT&T is showing its support for service members and their families, through discounts for active military, veterans and first responders. A :30 spot, called “The Wait,” highlights this offer through the story of the joy that follows when a spouse and his deployed loved one finally connect. Camouflage uniforms are used by military personnel to become invisible during a war. But it’s when veterans return to civilian life and begin looking for jobs that they can feel more invisible.
Credits Other credits

VP, Director of Project Management, BBDO: Colin Vidika

Managing Director, BBDO: Doug Walker

Managing Director, BBDO: Rachel Nairn

SVP, Senior Director, BBDO: David McKenzie

Account Director, BBDO: Andrea Bass

Account Supervisor, BBDO: Jhordan Ford

Account Executive, BBDO: Kristy Han

Chief Strategy Officer, BBDO: Crystal Rix

EVP, Head of Integrated Planning, BBDO: Angela Jones

EVP, Head of Brand Planning, BBDO: Tim Millar

Senior Brand Planner, BBDO: Alex Morrison

Communications Planner, BBDO: Kristen Farnam

Managing Partner: Marc Marie

Head of Production: Christa Skotland

Line Producer: Sam McGarry

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky

Assistant Editor: Derrick Monks

Executive Producer: Raná Martin

Producer: Janae Abraham

Telecine Company: Company 3 NY

Telecine Artist: Sofie Borup

Producer: Alexandra Lubrano

Conform/Finish Company: A52

Executive Producer: Kim Christensen

Producer: Drew Rissman

Production Coordinator: Andrew Rosenberger

Lead Flame Artist: Dan Ellis

Audio Finishing: Lime Studios

Executive Producer: Susie Boyjan

Mixer: Rohan Young

Asst Mixer: Ben Tomastik

Music: Turning Studios

Producer: Carla de Menezes Ribeiro

Composer: Elliott Wheeler

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