Despite being the world's second largest crypto exchange by trading volume, OKX still isn't the household name it deserves to be. And in a crypto market that has quickly become saturated with challenger brands, it was time to put the OKX name in the spotlight with their first ever global brand campaign. To kick off this long-term brand building effort with BBDO New York, part one of the brand story focuses on driving awareness and name recognition, setting up OKX as the future of finance & web3. The focus has always been investing and building the brand, intentionally and strategically. While the rest of the category has halted or minimised spending, OKX takes on this unique lull in messaging to further establish itself in customer’s minds as their new favourite crypto trading app. The creative is filled with moments of intrigue to keep everyone, from the crypto natives to those who dabble in crypto, to those who don't know the difference between crypto and kryptonite guessing and wanting to learn more. It’s all about building long term relationships vs one-offs.
