Cape Town, South Africa. You’ve heard of The Tinder Swindler, but another shameless trickster has been darkening the doorways of KFCs across South Africa. Word spread far and wide on … read moresocial media that someone was visiting KFC restaurants posing as a quality assurance inspector and, while the truth of this assertion has not been confirmed, it does demonstrate the extraordinary lengths people will go to for the irresistible finger-licking-good-taste of the world’s most famous chicken. Inspired by this viral report of a KFC-obsessed imposter, KFC and its advertising agency, Ogilvy South Africa, cleverly tapped into popular culture to launch a new brand film ‘Anything for the Taste’. Filmed by Greg Gray of Romance Films and repped by HunkyDory in the UK, this wonderfully disarming, tongue-in-cheek homage to the comedy-laced crime capers of filmmakers such as the Coen Brothers playfully and powerfully leans into the cinematic conventions of the heist movie genre but with a wholly unique and authentically South African flavour. This is enriched by subtly comedic and strongly credible performances by local actors, textured art direction and meticulous production design, and a diverse range of locations across the country that bring the full extent of our fraudster’s finger-licking-good-obsession to life. The irrepressible energy of the film is enhanced by a punchy and dynamic edit that makes the most of the performances and comedic beats, whilst the brilliant use of ambient and diegetic sound coupled with a superb soundtrack - the iconic ‘Summertime and the Livin’ is Easy’ by Billy Stewart - delivers memorable cinematic heft, depth and impact. In unrivalled Greg Gray style, the film packs cinematic detail, outstanding performances and endless entertainment into every available second and, coupled with mouth-watering shots of KFC’s enticing meals, tells a compelling and captivating story that is bound to have South Africans rooting for the KFC-crazy chancer and rushing to their nearest KFC to experience the taste people will do anything for.
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Supporting actors: Zingi Mtuzula, Tawanda Maramwidze, Sidwell Ralitsoele, Shannon Williams, Caryn Africa, Ciara Ongansie, Lizanne Peters, Dean Van Der Ventel, Charlene Le Roux, Lebo Berole.
