Luiz Sanches

I believe in creativity as the fuel that drives clients’ business.

In a world fragmented by the digital revolution, big ideas are fundamental if brands are to remain relevant, move people and create their own cultures.

I’ve been in the business for 30 years. Twenty-five of them have been at Almap, the agency that I’ve had the pleasure of seeing win Agency of the Year at Cannes four times, and be named the best agency in the world four times by the Gunn Report.

I started out at Almap as an art director, then became creative director and then general creative director. I’m currently chairman and CCO of the agency, heading up the BBDO board.