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Top 6: May 3rd 2023
Outdoor

Projetemos: I Knew You Existed (Part 2)

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Top 6: May 3rd 2023
The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated total of 281,472 people. In the city of São Paulo alone, the biggest financial center in Latin America, there are over 50.000 people living on the streets. In an attempt to do something about this scenario, SP Invisível, an NGO dedicated to promoting social inclusion and raising awareness about the importance of recognizing those who tend to be invisible in society’s eyes, teamed up with Felipe Morozini, a photographer and one of the country’s leading urban artists, to develop the initiative “I Knew You Existed (Part 2).” They put together exhibits screened above the city’s most distinctive and snaking overpass (Via Elevado Presidente João Goulart, popularly known as the Minhocão, or Big Worm), which reframes Morozini’s famous mural, panels that read “I Knew You Existed,” which have become one of the most-photographed art installations anywhere in the country. Now, they were brought to life with digital projections of homeless people who find themselves living under the overpass and are aided by the NGO. The stories and portraits of William, Vinicius, Tamara, Pricila, Jean, Sandra, Rogério, Patrick, Miguel, Charles, José, Ubiratan, and Lucas were now projected over the iconic mural. “Unhoused people need to be seen. It’s more important than ever to share their stories and make sure they’re visible. Being overlooked is painful for all of us, whether it’s by a relative, a friend, or society as a whole. Now, everyone in Brazil will know that they exist,” says André Soler, the founder of SP Invisível.
Credits Other credits

Agency

President and CEO: Filipe Bartholomeu

COO: Fernanda Tedde

Art Buyers: Tereza Setti and Stephanie Biekarck

Audiovisual Production: Diego Villas Boas and Bruna Rocha

Liaisons: Marcelo Porto, Marcella Neves and Michael “Mitch” Batista

Production

Production Director: Thiago Venturi

Prod. Asst.: Renan Lucri / Rafael Santos

Extr. Prod.: Laura Capuano

1st Asst Camera: Roger Fernandes

2nd Asst Camera: Bruno Chops

Logger: Bruno Claudino

Gaffer: Serginho Bronzo

Best Girl: Tereza de Souza

Drone: Laurent Refalo

Post: Safari Post

Post Coordinators: Caetano Drumond and Bruno Malaco

Editing and Color Grading: Caetano Drumond

Motion Graphics: Frede Bernardes

Comp/Cleaning: Zenner Henriques and Henrique Rabello

Audio Production: Jamute

Executive Sound Production: James Feeler

Musical Producers: James Feeler and Henrique Bone

Sound Engineers: Fernanda Galetti, Otávio Bertolo and Rafael Laurenti

Liaisons: Erika Santana, Kiki Eisenbraun and Hingrit Nitsche

Coordinators: Julianna Zuppo and Letícia Nunes

Projections: Projetemos

Executive Producer: Felipe Spencer

Producers: Gisele Tressi and Raquel Diógenes

Liaison: Mozart Santos

Influence and Content Curatorship: SUBA

Liaison: Estêvão Delgado

Production: Nathalia Rebouças

Photography: Felipe Morozini

SP INVISÍVEL Approval: André Soler and Ana Carolina Ceribelli

Technical Assistance/Social Assistant for SP INVISÍVEL: Gisleide Teixeira

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