To reinforce Corona's association with nature, both for its natural ingredients and its purpose of promoting a more connected outdoor lifestyle, Corona and Fahrenheit DDB created the … read morefirst advertising panel that walks driven by the force of the wind. Living Billboard travels through different landscapes of Peru on its own, interacting with the world. Based on the brand's purpose and the natural origin of its ingredients, Corona teamed up with renowned Peruvian artist Edi Mérida to create this cane and bamboo structure with a natural fiber sail that emulates the mechanical movements of a crab. Corona has celebrated nature and outdoor experiences since its origins. On this occasion, it reflects its essence in this impressive billboard that coexists with nature and travels through many Peruvian landscapes.
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