Interactive ad: Volkswagen: Kessy

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To launch the New Tiguan with the Kessy System that starts the car engine with the touch of a button, AlmapBBDO created an online ad which users were invited to start the car using only a touch on their webcams. See: http://vimeo.com/35394492

Category Automotive
URL http://vimeo.com/35394492
Client Tiguan
Agency AlmapBBDO, São Paulo
Country Brazil
Uploaded 15 May, 2012

Credits

Executive Creative Director
Luiz Sanches
Creative Director
Luciana Haguiara
Creative Director
Sandro Rosa
Producer
Fernando Boniotti
Copywriter
João Paulo Testa
Art Director
Ricardo Pocci
Production company
UmStudio

Other credits

Full Credits

Agency: AlmapBBDO

Client: Volkswagen

Creative Director: Luiz Sanches

Co-Creative Director: Luciana Haguiara, Sandro Rosa

Art Director: Ricardo Pocci

Copywriter: João Paulo Testa

Producer: Um Studio

Technology Director: Fernando Boniotti

Sound: cromo.sônica

Account: Fernão Cosi, Vanessa Previero, Rodrigo Falcão, Leilaini Holdorf, Aline Macedo e Roberta Prevedello

Volkswagen: Kessy

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Volkswagen: Kessy

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