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Volkswagen: Building
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The Ebeling Group’s Lobo directed a Volkswagen trucks spot for Almap BBDO Sao Paulo. Astonishingly the spot is completely live-action and uses no digital enhancement. With a team of vets and only one day’s worth of daylight hours to work with, everything was shot on location including the animals and the massive truck structure. The idea of the truck ‘being built’ around the cows had to be calculated not only by real engineers, but also by Lobo, who managed to use the accelerated narrative, fully conveying the idea of time passing. And the most important thing? The truck is fully functional at the story’s conclusion. The tagline translates to: “Custom-made for your business”.
RTV Producer: Vera Jacinto, Gabriel D’Agostini & Luana Rodrigues Related |
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