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VEJA: Distorted Fact
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VEJA, Brazil's largest news agency, has launched an innovative integrated campaign to talk about the importance of the source in journalistic information. The campaign was created by AlmapBBDO and is the first of its kind to involve various art styles in order to prove a theory. The art project was pieced together in a short film called "Distorted Fact", which highlights the entire creative idea. The campaign, as dreamt up by AlmapBBDO, was to show how information gets distorted as it traverses mediators, the same way that art metamorphoses each time it is being reproduced
Producer Account Executive: Kiska Kaysel and Renata Prado Related |
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