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Top 6: June 13th 2012
Interactive

Bradesco Seguros Insurance: Fake Ad

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Top 6: June 13th 2012
Bradesco, an insurance company in Brazil, inserted an ad in the iPad version of a car magazine. When the reader turned the pages by sliding his fingers on the screen and arrived at the page of the ad, a car crashed into the side of the screen. The following message appeared: "Unexpected events happen without warning. Make an insurance plan". Agency: AlmapBBDO Sao Paulo.
Credits Other credits

Motion: Luiz Henrique Almeida

Programming: The Good Fellas

Technology Director: Fernando Boniotti

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