Bates united advertising agency - self promo: The murder of a Creative Director

Norwegians, Easter and crime literature belong together like horse and carriage. So when Bates decided to give an easter greetings to their clients and other contacts – they gave them a classic crime story – and killed their well known and respected creative director. But as an agency with digital ambitions Bates played the story out on twitter – in real time. The clients got to know the agency a bit better, and got introduced to some new digital possibilities in the running.