The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organisation, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled 'The Quest', the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree. When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays – because it was on our planet that it found true friendship, and someone it could count on to be there. The song 'Somewhere over the Rainbow' sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
