Zalando, one of Europe’s leading online destinations for fashion and lifestyle, launches its holiday campaign today. The campaign addresses the festive season’s dilemma of finding … read morethe perfect outfit, while offering Zalando as the solution of being the multi-brand destination for fashion and lifestyle. Building on Zalando’s refreshed brand positioning, introduced in September, the holiday campaign highlights the company’s commitment to helping customers find the best fashion and lifestyle choices through a focus on quality, inspiration, and entertainment. It addresses the universal question, ‘What do I wear?’, which takes on new significance during the holiday season as people prepare for an array of events and celebrations. The campaign captures the familiar moment of wardrobe indecision – the 'towel stare.' This existential pause, sitting wrapped in a towel and overwhelmed by choices, serves as the centrepiece of the campaign’s TV commercial. The protagonist is played by German actress and influencer Sofie Eifertinger, known internationally for her lead role in the Netflix series KITZ.
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