Waitrose has unveiled the second instalment of its Christmas advert - Sweet Suspicion, A Waitrose Mystery. Tonight, the nation’s curiosity will finally be satisfied as they reveal who stole the No.1 Red Velvet Bauble Dessert. The campaign has so far amassed over 150m views across social, TV and digital channels, making part one Waitrose's biggest ever Christmas campaign, ranking Number One on YouTube’s Christmas Ad Leaderboard. Supported by a series of polls on Waitrose.com and Waitrose social channels, customers ranked Fig the Cat (18%) the top suspect, followed closely by Gamma (17%) and May (15%) with the least suspicious being our (guilty) devoted cook - Steve (8%). The two-part festive mystery, created by Saatchi & Saatchi, has had food lovers up and down the country conspiring who out of its star-studded cast could be responsible for the fridge theft since the first episode went live earlier in November. Viewers are invited to immerse themselves in the drama one last time as the detective, played by Matthew Macfadyen, unravels the mystery of the missing No.1 Waitrose Red Velvet Bauble Dessert. The film follows the detective again as he works to establish a motive, switching back to moments on Christmas Day when the guilty party could have gotten their hands on the dessert.
