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Waitrose: The Baker’s Conscience

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The new idents, created by Saatchi & Saatchi, showcase the breadth of challenges, successes, and results of a selection of amateur bakers in the kitchen and celebrate the UK’s love of creativity in the kitchen.
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Managing Partner: Alice Flanagan

Business Leader: Paul McHugh

Account Director: Sarah Covill

Account Manager: Simran Randhawa

Strategy Director: Ophelia Stimpson

Head of Integrated Production: Rachel Solomon

Executive Producer: Jodie Sibson

Integrated Producer: Libby Cavenett

Client: Waitrose

Advertising Lead: Joanne Massey

Advertising Manager: Vinay Patel

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