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Top 6: October 29th 2014
Interactive
Waitrose: Donate Your Voice
Top 6: October 29th 2014
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice', which launches this week. From 18 October, the supermarket will run an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert. In doing so, they will help to fundraise for three special causes by creating a charity single. The public are being asked to visit the Waitrose 'Donate Your Voice' website, created and built by BBH London, between 18-28 Oct to record and upload their own rendition of Dolly Parton’s song ‘Try’. In an advertising first, renowned music producer, David Kosten, will then mix the recordings to create a virtual choir. The choral version of the song, made up of the public's voices, will then be used as the soundtrack for the Waitrose Christmas TV advert, which will air in the run-up to Christmas. The song will also be available to download as a single with 100% of the profits going to charity.
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