Interactive ad: Chupa Chups: Halloween

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Top 6: October 22nd 2014

BBH Asia Pacific Singapore and Chupa Chups have launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween. "Get Lolli" is a first-of-its-kind, 'choose your own adventure' game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year - Halloween. In the game, players are encouraged to help a 'finger' find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped. The game uses Instagram's native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.