Amnesty International: #tramnesty

Freedom of expression is under threat in several countries due to attacks on media especially Internet. Our aim: raise awareness on that issue, in a country such as Belgium where Internet is freely accessible.People usually browse the Internet on their smartphones during their commute. So, we cut people off from the Internet during their tram ride, without the possibility to get the news and to share what's happening to them.The trams were fully wrapped in the Amnesty colours with the headline FREEDOM OF EXPRESSION IS NOT FOR ALL visible from outside and within the trams. When commuters tried to surf, they got this message: "You are cut off from the Internet during your commute. But for millions of people fighting for the freedom of expression, this is a daily struggle."Agency: Ogilvy Brussels