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Waitrose: The Gingerbread Stall
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Waitrose via BBH London will air its long-awaited Christmas TV advert with a pioneering soundtrack sung by members of the public. Rather than a high profile star, a Partner (employee) will play a lead role in the festive ad which will focus solely on the Waitrose brand for the first time in a number of years. Following the successful Easter advertising campaign, the Christmas advert will have a subtle focus on the unique culture and values Waitrose has as a co-owned business.
BBH Strategist: Melanie Arrow Related |
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