Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white. The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals. Agency: adam&eveDDB, London
