Top 6: November 22nd 2017
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POLAR+: Disaster GirlTop 6: November 22nd 2017
Internet memes, we're all familiar with them and weall have our favorites. One meme that has been particularly popular is the Disaster Girl. Its origins unknown, one day she just appeared in our feeds and browsers, the same image over and over, each time with a new funny background or caption.
Its obscurity and mysterious ancestries may have contributed to its success but have also wrecked the minds of millions of internet users. So, who better fit than POLAR+, the new CANAL channel dedicated to thrillers, to spread some light on the phenomenon? For its launch, POLAR+ and its agency BETC wanted to show that nothing is more satisfying than an investigation, regardless of its topic.
BRAND MANAGEMENT - Jean-Marc JURAMIE, Mathilde VILLETTE, Cassandre RICHARD, Céline PONTYGAYOT |
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