Franki Goodwin

I am lucky to be able to lead a double life as Chief Creative Officer at Saatchi&Saatchi and Executive Producer of Western Edge Pictures.

I started out as an Art Director, working on campaigns for the UK’s leading Brand and Viral Agencies, Distributers, Financiers, Sales Agents, Cinemas and independent Film Productions. As the media evolved, so did my first company Franki&Jonny – a boutique brand and digital agency for independent films. We pioneered early integrated content and social media campaigns, and won many awards, including winning a BAFTA interactive.

My move into brand advertising happened in 2013. I was able to bring unique digital expertise and storytelling skills to a more traditional advertising role and have earned the freedom to forge my own path in both creative areas successfully.

In 2016 I won 9 Cannes Lions for Deutsche Telekom's "Sea Hero Quest" – the worlds first game to plug into Dementia research with Saatchi&Saatchi. We also won a Golds at D&AD, the Creative Circle and the One Show alongside 60 international creative awards.

I was honoured to be ask to Judge the 2017 Cannes Lions (Promo & Activation) and to top off an amazing experience, Deutsche Telekom won gold in Outdoor "Magenta Unleashed" along side 5 other awards.

Since then I've lead the relaunch and rebrand of Direct Line, Covid survival, a number of pitch wins, and very recently been promoted to Chief Creative Officer. I'm building new teams and new ways to get to great work. It's exciting.

With WEP + Gennaker; 'Mr Calzaghe' (Dir. Vaughan Sivell) won three BAFTA Cymrus, 'Prevenge' (Dir. Alice Lowe) opened Venice Critics Week and was selected for TIFF, DInard and LFF and "Pistorius" (Dir. Vaughan Sivell) was green lit and picked up for Intl. Sales by Content Media in LA.

Specialties: Digital Strategy (specifically Film & Entertainment), Creative Direction (Integrated Advertising), Art Direction, Visual Communication, Digital Concepts, Digital Execution, Graphic & Multimedia Design, Branding, Copywriting, Illustration.