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Saatchi & Saatchi and John Lewis have today unveiled the 2025 Christmas campaign, ‘Where Love Lives’. The fully integrated campaign is built on a simple yet profound insight: when you can’t find the perfect words, you can still find the perfect gift. Inviting the nation to say what they truly feel through the timeless power of thoughtful gifting, exploring how the right present can express what words can’t, capturing connection, memory, and emotion in a way that feels both new and unmistakably John Lewis. The work has music at the heart as the great connector. ‘90s dance icon Alison Limerick provides the soundtrack with her iconic hit ‘Where Love Lives’, with a newly reimagined version by globally acclaimed artist and producer Labrinth featuring in the campaign.
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