Sainsbury's: The Greedy Giant

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• Category Retail services
• Agency New Commercial Arts
• Production Rogue Films
• Country United Kingdom
• Uploaded 6 November, 2025

• 
  Director
  Sam Brown
• 
  Chief Creative Officer
  Ian Heartfield
• 
  Executive Creative Director
  Dan Seager
• 
  Executive Creative Director
  Steve Hall
• 
  Creative Director
  Dan Bailey
• 
  Creative Director
  brad woolf
• 
  Creative
  Katie Burrell
• 
  Creative
  Andy Burrell
• 
  DoP
  Franz Lustig

Agency — New Commercial Arts



Chief Creative Officer: Ian Heartfield

Executive Creative Director: Dan Seager

Executive Creative Director: Steve Hall

Creative Director: Dan Bailey

Creative Director: Brad Woolf

Creative: Katie Burrell

Creative: Andy Burrell

Founder: Ian Heartfield

Founder: David Golding

Chief Strategy Officer: Matt Walters

Strategy Partner: Kim Walker

Strategist: Cara van Rhyn

Chief Executive Officer: Hannah White

Account Director: Tobias Moynan

Account Manager: Zahra Banday

Account Manager: Jeff Baker

Account Director: Vicky Thompson

Producer: Lucie Georgeson

Producer: Olive Andrews

Print Producer: Cara Swindell



Agency — Ogilvy UK



Chief Executive Officer: James Murphy

Business Director: Julia Pensabene

Chief Production Officer: Matt Craigie Atherton



Agency — King Henry



Head of Design: Danny Tomkins

Designer: Jasmin Price

Designer: Christian Tunstall

Designer: Dan Forde

Artworker: Bradley Baker

Artworker: Sam Stabler

Project Manager: Cameron Henry

Project Manager: Yaz Mailoud



Production — Rogue Films



Producer: Polly Ruskin

Production Manager: Fran Resteghini

Executive Producer: Kate Taylor

Production Designer: Drogo Michie

Casting: Hammond Cox



Post Production / VFX — Electric Theatre Collective



Colourist: Luke Morrison

VFX Supervisor: Iain Murray

CG Lead: Jack Powell

Creative Director: Michael Chapman (Chappers)

Animation Director: David Bryan

Compositing Lead: Matt Thomas

Compositing Lead: Taran Spear

Compositing: George Gough

Compositing: Jaison Kerai

Lighting: Jordan Dunstall

Lighting: Flavia Minnone

CG Artist: Elliott Holland-Crouch

CG Artist: Joseph Dowling

CG Artist: Ria Banerjee

CG Artist: Bibin Panackal

CG Artist: Simon Luu

CG Artist: Kieran Adams

CG Artist: Toby Elbourne-Cload

Animation: George Rigby

Animation: Zoe Furness



Editorial — Final Cut London



Editor: Amanda James

Producer: Nikki Porter



Music / Sound — Manderley Music



Composer: Chris White

Music Producer: Sean Craigie-Atherton



Studio — Abbey Road Studios

Conductor: Andy Brown

Sound Engineer: Fiona Cruikshank

Music Mix: Fiona Cruikshank

Talent: London Metropolitan Orchestra



Music / Sound — King Lear

Sound Engineer: Jack Sedgwick

Sound Producer: Nat Curran



Licensing — Born Licensing



Director: David Born

Head of Licensing: Amber Cheung

Licensing Executive: Alberto Massaro